Source: B-Mag

I use Facebook, Twitter and Google+ on a daily basis and they each serve a unique role in gathering my daily dose of information. However they are not the full sources of that information and more like links to the real story, a sort of notification system. The full story is more often than not published on a blog.

 

You probably have some kind of blog or news feed on your organisations site or even your own personal site. You might also feel the content that gets published on those sites is not getting the attention it deserves. Well we’ve outlined 5 tips that will help you in getting your content out there and shared.

 

Blogging Tips:

1. Involve the person you want to share your content with in the creation process

Whenever I write an article for my own blog I reach out to at least   one person I know has some interest in the subject I’m writing about. I’ll just send them an email asking them to give their opinion on a rough draft. Then when the article gets published send them another email to say thanks.

 

2. Appeal to Groups to share your content

This applies to any industry no matter how boring or uninteresting it is. You just need to find people that are passionate about the subject you’re writing about. These are the people you want to share your content because it has some kind meaning to them. You could write about a cause like cancer research or make a donation and write an article appealing to your followers to do the same.

 

 Source: Amanda Wenk

 

3. Share boring data in an interesting way

There is no shortage of data that, in its current form seems uninteresting, but is still really relevant. One of my favourite ways of displaying boring information is through an infographic. You could take a bunch of statistical findings, turn them into colourful graphs, and arrange them into a big sexy infographic.

 

Source: iCrossing

 

4. Join in the conversation

There are conversations and discussions happening all over the internet and they’re happening all the time. No matter what industry you’re in there are people talking about something and you need to be involved. Have a look at sites like Topsy.com, Reddit or followerwonk that track trending conversations based on keywords. You simply search for your relevant keyword and jump right in.

 

5. Rank stuff

This is by far the easiest way to get people interested in what you’re writing about. Rank them. I often create a top ten list of gadgets to illustrate experiences I’ve had with them. By ranking stuff you create an attractive way of getting people’s attention because they’re made the number one spot on your list.

 

If you can implement at least two of these steps when you create content for your blog I guarantee you’ll receive a positive response and ultimately get your content shared.