A BMW ad aptly named: “The Ultimate Attraction.”
“Sex certainly does sell”. Advertisers and marketing executives have been capitalising on it for a long time now. They take full advantage of the fact that our physical desires have a profound effect on our emotional wants and needs.
Take a look at some of these Ad’s illustrating this point all too well:
From an anti-smoking campaign, this ad “subtly” highlights the link between smoking and impotence.
This ad by Tom Ford was banned soon after its release after complaints that it was sexually explicit.
A beer company demonstrates an interesting take on product placement.
Do you think sex has a role to play in digital marketing?